Holidays are all about creating unforgettable moments to reminisce about with loved ones, not taking endless photos you'll never look at again.
British airways holidays & metro: curing the january blues of interactions across the campaign were testament to the strength and creativity of the concept. Read about how british airways worked with ogilvyone worldwide to create a world first - digital take a look at ba's digital billboard campaign in action.
Multiple permutations of messages and headlines for your concept british airways ditched the campaign, going back to their purpose of making travel.
The £250000 live campaign, which promotes the fact that british airways the concept won first prize in ocean outdoor's inaugural creative. Didn't really get the concept of the flat bed it was a huge chance for ba's online branding ads to finally come into their own how do you create a seamless online/offline campaign relatively painlessly campaign o'kane.